Communication 
& Persuasion
Expert

Hey I'm Saad! 👋

I'm on a mission to help leaders peel back  their professional identity and communicate human to human.


I studied psychology when I was 16 and became a people leader at 17 years old. I developed a compassionate communication style. 

Later I was appointed the youngest Academic Dean in Europe and also led a global team of 200 people generating £27m revenue. I learnt how to persuade senior stakeholders in a commercial environment.

I worked with diverse personalities in cross functional teams from IT to sales and engineering, and in countries from Australia to Singapore.

Now I'm teaching leaders around the world my unique communication methods. 

I look forward to collaborating with you! 💟
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Over 2000 managers coached & trained!

Book Workshops!

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Workshop

Seven Habits of Sincere Persuasion

Learn seven proven methods to connect with people and secure buy-in even when they have different views & beliefs.

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  Three Influencing Styles

  Seven Persuasion Methods

  Human psychological reactions

  Emotional intelligence & politics

"Saad has an engaging approach and the participants response and feedback to the workshop was amazing."

Inês Carriço, Training senior officer, BNP Paribas

Workshop

Ignite New Habits in Feedback Conversations 

Learn feedback techniques and how to help someone learn new habits with the "IRA 10:60:30" rule.

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  Make a behaviour change plan

  The three step IRA method

  3 Zone of Control

  Concentrated vs Dilute Talk

"So glad we had another successful workshop! We will definitely stick with this format for sales leaders tough conversations"

Kelly romer, talent partner sendcloud

Workshop

Build Trust and Influence with Informal Leadership

Jumping directly in with a plan and showing your expertise  can reduce your influence. Learn informal leadership.

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  Expertise spectrum

  Informal vs Formal Leadership

  The Structured Informality Rule

  Facilitation hacks

"You'll not only learn key skills to be an effective leader, you'll experience them with anti-theory learning. I am definitely inspired."

Kris olsen, senior L&D LEad,
ceribell

Workshop

Talk Business with Senior Leaders

Talk big picture using business and financial language. Learn how to have proactive conversations with business.

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  Top 10 Business Vocabulary

  Product and Pricing Strategies

  Business storytelling methods

  Financial language

"We really enjoyed the session with you. It was practical and it is clear you are speaking from experience given all the helpful examples and case studies you have shared"

Stephanie conway, senior director Talent development, linkedin

Workshop

Pitch Proposals and Influence Senior Leaders

Turn your ideas into the best compelling business proposals and stories. Provie ROI and get the "green light". 

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  Senior leader persona

  Impact Flip Technique

  Business case methods

  Forecasting and modelling

"Saad customised his workshops to create a Decision and Dialogue programme for our Go To Market Team. Our VPs loved it, our leaders are applying the tips at work"

shoira  khidirova, senior L&D lead, ogury

Client case
study

"A huge thank you for the incredible thought, time, and energy you invested in creating such a meaningful experience for our participants. You spent hours truly understanding LinkedIn, our culture, our engineering world, and the nuances of our leaders, to design a program that genuinely resonated with the group.""

Kapila Sebastian

Principal Talent Consultant, LinkedIn
Business Need

The need

The Senior Engineering Team in India had taken on new end to end responsibility of strategic and product decision making from the USA. India as a hub was primed for significant investment from LinkedIn and the Chief of R&D was seeking business leadership and ideas from the engineering team. Given the technical mindset of the Engineers, this often proved a challenge. 
The solution

Business focused solution

I designed an Executive Mindset and Business Storytelling Programme tailored to Infrastructure Engineers for LinkedIn. This involved a mini MBA and start up incubator approach involving:
- A case study on Netflix
- Re-working an Engineering problem in business
   and customer-focused language
- Submission of 2 business investment cases
   (Disinterest Signals, partner onboarding)
- Fireside chat with 2 internal guest speakers
The impact

The programme was a success and is being rolled out to more engineers and teams across LinkedIn! The impact was in the practical nature and context relevant to engineers.

Some key stats:
Confidence level: 4.4/5
Satisfaction: 4.5/5
Business language improvement: 55%
Business investment: 2 projects submitted

121 Coaching Packages

I'll help you unlock your inner potential so you can excel in your professional field.

Leadership Accelerator 

Programme

For those stepping into people leadership. We'll agree topics such as communication skills, emotional intelligence and more. Each session is in-depth with 90 minutes.

Topics explored:

 Emotional intelligence

 Delegating to a team

 Indirect communication

 Effective 1:1 conversations

 Feedback & behaviour change

"Saad has opened my eyes on how to navigate being a manager as a Neurodivergent person."

Shawn (Team Lead at Senccloud)

"Saad has opened my eyes on how to navigate being a manager as a Neurodivergent person."

Shawn (Team Lead at Senccloud)

Executive Presence & Business Partnering (L&D leaders)

Move beyond an order taker to a business-first L&D Leader. We discuss beliefs, behaviour and prepare you for real transformation. Each session is in-depth with 90 minutes.

Topics explored:

 Identify a business goal and L&D initiative

 Rebuild a commercial L&D proposal 

 Turn data into a clear, compelling story

 Define ways to measure impact and ROI

 Learn language that secures C-suite buy-in

"Coming from academia, I had to shift to business language. Saad accelerated the transition significantly." 

Liza (Learning Consultant Rhosonics)

"Coming from academia, I had to shift to business language. Saad accelerated the transition significantly." 

Liza (Learning Consultant Rhosonics)

Executive Presence & Business Partnering (Engineering and Tech)

Learn to speak non-technically and show how your App, Infra or Software solutions drive product and customer growth.  Each session is in-depth with 90 minutes.

Topics explored:

 Identify a business change or tech need

 Self-assess your style of communication

 Review a real technical or app strategy

 Define business metrics to measure impact

 Learn language that secures buy-in 

"Saad’s experience as a Coach is highly noticeable. I learned what I was doing right and new things to manage my 4 apps."
Marcos (IT Team Lead, BNP Paribas)
"Saad’s experience as a Coach is highly noticeable. I learned what I was doing right and new things to manage my 4 apps."
Marcos (IT Team Lead, BNP Paribas)

My science-backed methods....

innovative methods

IRA 10:60:30 Rule

75% of Feedback conversations are about helping someone change their behaviour. Yet most feedback methods miss this entirely - they tell you how to deliver feedback but not how to unlearn. With my science-backed IRA method, leaders learn how to create a programme of behaviour change for individuals.
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innovative methods

Persuasion Styles

Based on psychological constructs of Framing Effect these proven styles I have developed work effectively for those operating in political environments with low trust and high stakes.
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...with experiential practical learning

Practical workshops using real work artefacts

  • Record and review to understand own tone and mannerisms
  • Mock rehearsals to practise real situations
  • Case studies 
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Learning transferred with strong ROI

Mixing my commercial knowledge with learning design, I identify bespoke business metrics to help measure success beyond smile sheets!

79

NPS score.

83%

Applying their new skills  & behaviour at work

2 projects

Submitted to Chief of R&D for investment

8% less

tickets re-opened, and closed right first time.
Testimonials

People love their experience

Julijana Gugucevski
Interim head of talent development, APAC, Linkedin
"LinkedIn identified a need to develop a self-assessment tool to enhance our employees understanding of their individual skill needs. We partnered directly with Saad and the entire process felt like a collaboration and that in instances we had our own personal coach to unpack our thinking".
Inês Veloso A Carriço
Training senior officer, BNP Paribas
"We were looking to train our leaders on Leading Multigenerational Teams. We already knew Managerkind from their excellent work on helping new leaders with their induction. So we reached out to Saad Qureshi and he immediately responded with an engaging approach to this topic. The participants response and feedback to the workshop was amazing."
Catia Fernandes
Senior Learning and Development Specialist
"I enjoyed working with Saad. When Iw as the only Learning and Development specialist at my previous company and felt lost in a project, Saad served as my sounding board in 1:1 coaching sessions. I built my confidence and he helped me find ways to connect my learning initiatives to company OKRs"
Li-hsien Chang
Global Training and Performance Manager, Springer Nature
"My 1:1 coaching session with Saad was insightful and practical. One of the most helpful takeaways was practicing the impact flip storytelling technique to translate L&D language into business-relevant narratives. Saad’s tip to “speak the language your audience understands” really stuck with me and helped me rethink how I position my initiatives. I also appreciated the space to brainstorm possible options/ ideas to reach the desired results. I left the session with new angles to explore for my initiatives."
Sarah Beattie
AVP, Learning and Development
"I recently got in touch with Saad through his incredible L&D Means Business cluster within L&D Shakers. My 1:1 session was particularly impactful to break down applied examples of how some of my own initiatives can be strategically interlinked to my organization’s overall business goals. What really stood out to me was Saad’s personable approach and dedication to make business concepts apply to my specific scenario. I walked away with excitement, inspiration, and a simple outline to position my department to have a real impact in helping to achieve organizational milestones."
Shawn Melchers
Team Leader, Customer Support
"It’s been 3 weeks already since I had my amazing Coaching programme with Saad Qureshi. I completed the Top Neurodivergent leader programme. It has opened my eyes on how to navigate being a manager as a Neurodivergent person.
🧠 I learned on how to “slow down & be silent” feeling comfortable with not always needing to fill the silence.
🧠 How to lead 1on1’s and focus on the topics ahead with structure.
🧠 How to think strategically and apply that to stakeholder communication.
Thank you very much Saad for the amazing sessions we had. It wasn’t just all to the point but as I mentioned, I feel we also connected together.
I’m curious to see where my journey leads and where I’m at when we follow up in November!"

Book a virtual mint tea 🍵

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